The best companies today offer tailored customer journeys to serve SMB, Mid-Market and Enterprise all at the same time. By leveraging Product-Led Growth and Generative A.I. they drive efficient growth in each segment.
It's a blend of self-service, high-velocity sales, and the traditional human-led approach. This allows them to focus their resources on their best customers and still serve the rest of the market.
Today, these hybrid tactics can give your company a competitive edge. In a few years it will be hard to be successful without them.
"Vincent's unique experience and insights have been game-changing for the development of our Go-to-Market strategy."
Ariadna Masó
CEO and Founder of SANNO
"Excellent book for any founder or sales team on how to think about pricing and product within sales. Most books are either/or - product-led growth or direct sales. This one shows how to combine both. Highly recommend!"
Sylvie Milverton
CEO and Founder of Lynx Educate
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