Practical knowledge explained through real-life case studies

As a recognized expert in B2B Go-to-Market strategies, I help companies navigate the evolving landscape of B2B sales and marketing. Drawing from my extensive experience as a founder, product leader, and advisor to hundreds of sales teams, I deliver actionable insights that help organizations improve their go-to-market approach.

My talks combine strategic insights with practical examples, helping teams understand not just the 'what' but the 'how' of modern B2B sales. Whether you're looking to improve your sales efficiency, implement a product-led approach, or create a more data-driven sales organization, I can help your audience understand the key principles and practical steps to success.

As the author of "Product-Led Sales" and a regular speaker at industry events, I bring both strategic depth and practical experience to every engagement. My sessions are known for their actionable takeaways and real-world applications.

Recent talks

How Sales-Led Companies Can Harness the Power of Product-Led Growth

COMING SOON

Hybrid GTM: Combining PLG and SLG to Maximize Success Across SMB, Mid-Market, and Enterprise

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